We’re a human company with a heart for trees. It all started when an arborist named Steven realized people weren’t very happy having their trees cut down. He asked himself a question:
How happy would people be if they could keep their trees healthy instead?
Steven devoted himself to the science of tree healthcare and joined forces with a group of arborists, entrepreneurs, horticulturists, and scientists. A little while (and a lot of healthy trees) later, the answer to his question is clear.